AW 2013 New Season Launch.

[ me at 6am on Castlereagh St, Dion Lee, Bianca Spender, Josh Goot, blueprint sketch ]

so i'm close to reaching three years at good ole David Jones. this window run is extra special because not only is it the darkest i've ever seen these installations, but also, i finally got the opportunity to project manage this launch. if you happen to be passing by make sure to check out the whole run, from the exquisite beauty showcases, through the glamorous main bullnose windows, until you make it round to my girls. the team definitely brought their A-game this new collection. walked past Myer on the way home, you guys may stock Givenchy but i can proudly say... we got this!

what would Jesus want.

it takes a certain kind of crazy to do VM as a job. like anything in fashion, there's a lot more to it than the 'glamour'. more often than not i think of running away from it all and work for another company or chase bigger dreams. but then again i think to myself, how many other jobs out there showcase your work for hundreds of by passers to see, and what other window styling job let's you choose and style a Christmas window full of stock you want for yourself! hah. i guess i could be doing worse things with myself.

but on another note, styling tips if you care to read on. this relates to both merchandising and styling for day to day. i always try to justify my aesthetic choice of black, because people often find it too dark and heavy (especially for summer). black is complementing, simple, classy and chic as fuck. need i say more?