we've got mail.

 received my copy of the first published Pocketto Magazine! i am soooo proud of these girls! 
do yourself a favour and grab a copy here.

Dion Lee II.

 can't wait to play with the first drop of Dion Lee Line II. and this 200 page lookbook sure is intriguing. 

fashion fix.

 via Another Magazine.

working the weekends.

didn't wake up in beautiful Drummoyne this Saturday morning. reality check. the party's over, it's back to work...

imitating art.

there is nothing more socially exhilarating than meeting (or networking as we like to call it 

in this day and age) artistic creatures. insert: Photographer/Videographer|Rhys Votano of

Upstair Studio and Interactive Designer/Developer|Gabor Zins, both of whom I've had the

 opportunity of getting to know in the past month or so. i advise you to check their shit out.

 Rhys Votano| Album: Adventure

Gabor Zins| Visual Diary No.5: random collection of concept drawings

Fahrani Empel.

 it has been brought to my attention that there are hot, badass Indonesian girls out there. here is proof.

the bridal party.

two down. four more to go. received my large package of fabric for my biggest project to date, ten bridesmaid dresses + my very first wedding dress. the second photo was taken at my bff's wedding earlier this April, she had the most amazing dress. bridal party frocks courtesy of yours truly. 

hello Balenciaga.

strike a pose.

i forgot to share this with you...

Australia's Next Top Model filmed a challenge in our windows a couple of weeks back. apparently funny enough, one of the models felt faint from the heat in the windows. suck it up, we're in there everyday! silly beautiful people! *shakes head*

walk the walk.

 some impressive captures from RAFW 2011. i've never found colour more intriguing. 

phuck photography.

we're now on Flickr. come see what i see...

Slimane x Pattinson.

 Hedi Slimane | Robert Pattinson | Another Man | LA April 2009

counting stars against the black.

"let me start by saying, that the way i feel for you has never once changed.

all the games that we played, mistakes that i made. leave me sorrier than you'll ever know...

drawing lines.

today i was faced with the questions, "what makes this design better than everything else out there / why would you pay that much for a garment?". now if i'm going to continue trying to be a designer, i really should be able to answer this. having time to gather my words together, i have come up with this conclusion...

i don't think people realize that all this fast fashion came from the drawing boards of creative geniuses. these ideas are picked up from runways, emulated by smaller labels and then falls into the saturation stage which makes it real affordable for the general public. although there is no such thing as an 'original idea', designers gain their credibility by coming up with new concepts, wearable or not. so just when you think you're being different by wearing something so far from what the models are wearing, think again, that piece probably came off the catwalk four seasons ago. there's a scene in The Devil Wears Prada that best portrays this exact situation. 

there's nothing wrong with buying cheaper versions of designer clothes, you'd be dumb not to. but for me, paying more for an original design is doing my bit for the industry. everyone has their own taste in clothing, or at least everyone thinks they do. a good design isn't determined by the label, the price, nor who wears it. it has alot to do with getting a good balance of all the design principles. it's easy to pick up a garment, look at the price tag and not understand why one would pay that much. but i think once you know all the work that is put into just one piece of clothing, you'll have so much more appreciation for fashion. 

so to answer my friend's question (and many others that don't quite see it), "what's so good about Dion Lee?". his pattern making skills are admirable, the construction of these garments are so precise, and he has the ability and knowledge to sew these visions into life. and having had the opportunity to be backstage and dress at his RAFW debut and see him work, he's actually quite a nice person.  

this is the hard part about trying to break into the Sydney market, our wardrobes are dictated by what everyone else wears and what people are actually willing to pay. obviously not everyone is educated about this artsy fartsy jargon, like how i know nothing about business people stuff. but i guess this is why i'm blogging, to teach you the little that i know. "i am so smart. s-m-r-t...

so don't hate. appreciate =)

smile for me.

remember the pretty that posed for us at our Melbourne shoot? 

she's made it on the Frankie magazine. FRONT COVER BABY! just spreading the love. 

kudos Chervil, you're beautiful! x